

Cover Story:
The Tourist Trade
We need 'em, We want 'em, We got 'em.
Feature Story:
How'd He Do That?
Some words of advice from Union State Bank's Tom Hales
DEPARTMENTS:
Economics Roundup
• The Smart Investor
Bold moves can be exciting, but also fruitless
• Economic
Viewpoint
The Fed's bark may be worse than its bite
Business Roundup
• Technology Viewpoint
Five steps to drive more traffic to your website
• The Fine Art of Advertising
Building a good campaign - how would you rate you?
Retail Round-Up
• Retailers Seeing Green
Shoppers plan to open their wallets this holiday season
Invest in Your Community
• Get The Ball Rolling
Learn how your company can help Meals on Wheels
Odds & Ends
• From The Publishers
• PR Patter
Dedicated Section:
Rockland Business Association:
The President’s Desk
Want to help Rockland and the business community gain some respect?
Here's how.
Bridging
Borders EXPO 2006
Recent Business-to-Business Expo a great success
RBA Happenings
• Other News
• Committee and Council Info
• Calendar of Events
• New Members
Business
Roundup:
5 Steps to Drive More Traffic
to Your Web Site
By Edison Guzman
1) Research and find the best keywords/phrases
to use for your product or service. Think you’ve taken care
of this already? Bet you haven’t revisited the situation
lately. Even though you already have keywords on your web site,
you should constantly research better, more effective words in
order to get maximum market penetration.
2) Create additional web sites under different domain names with
the right keywords and plenty of articles. You can write the articles
yourself and optimize them for each key phrase, research article
feeder sites such as articlefeeder.com and get pre-written, royalty-free
articles from there, or find a good ghost-writer to do the job
for you. Remember, the search engines love content sites, and this
is one good way to drive traffic to your on-line presence.
3) Create your very own blog at www.Yahoo.com, as well as other
sites like www.OnlineBusinessCommunity.com and www.Blogger.com in order get higher search engine ranking. Make sure that you add
an article a day for 21 days to each of the blogs. Also ensure
that each article is keyword optimized and that you link each article
back to your main web site.
4) Each time you post an article to the blog, submit it to other
online article directories. The more directories you submit to,
the better it will be for you. Google the phrase “article
directories” and you’ll get a couple of hundred web
sites to submit them to.
5) Ask for your web site visitor’s name and e-mail address
in order to create a relationship with them and sell them your
own products or services. Go to www.YourEmailMarketingSystem.com and launch a sequential automatic e-mail campaign.
I hope the above will help in starting a constant stream of traffic
to your web site, but if you’re truly serious about driving
massive traffic to your site in as little time possible, you must
get the only Internet Marketing course I recommend on-line today.
You can pick up a copy of this course at www.eTrafficSecrets.com.
RBD
Edison Guzman is CEO of A&E Advertising and Web Design. He is also an author and workshop facilitator in Orange County NY. You can reach him at www.aeAdvertising.com.