

Cover Story:
Taking Rockland’s Pulse
When it comes to healthcare, the prognosis is good for Rockland County
Feature Story:
Trends In Senior Living
From home health care to hospice care, assisted living to nursing homes, find out what's right for you
RBD Round-Up:
RBD's First Annual Small Business Awards
We’re looking for you! Find out more about our new awards program—and how to nominate a small business
DEPARTMENTS:
Economic Round-Up
• The Smart Investor
How should you manage your retirement?
Retail Round-Up
• The Most Wonderful Time of the Year
Retailers expect respectable sales as shoppers head into the holidays
Business Round-Up
• Things You Should Know
The County hires a new health commissioner, Wyeth celebrates the century mark
• Marketing By Design
The fine art of advertising
• Rockland Newsmakers
Ask The Expert
• Limited Liability and Company Retirement Plans
Dedicated Section:
Rockland Business Association:
The President’s Desk
It’s Been A Very Good Year...and It Ain’t Over Yet
Marking a Milestone
The Old 76 House in Tappan becomes
the RBA’s 1,000th member.
RBA Happenings
• Committee and Council Info
• Calendar of Events
• New Members
Publishing Information
Rockland Business Digest, LLC
Co-Publishers:
Ken Mahoney & Steven Powell
For complete publishing information, please click here.

CEO Forum
RBA's CEO Forum provides a vehicle by which senior executives
can address the challenges inherent in operating a sizable business
within the county.
The Women’s Forum:
The Women’s Forum of the RBA is “by
professional women, for professional women.” It conducts an
interactive monthly meeting structured around high-impact business
issues. Sometimes a unique “Facilitated Brainstorming” approach
is used; sometimes there is a keynote speaker (from inside the group
or an outside professional); other times a small group analysis is
employed to come up with solutions to pressing business problems.
The group is co-chaired by Fran Reinstein of Mortgage World and Ellen
Bernstein of Accent on Promotions, Inc. It is an informal gathering
with huge energy and synergy, stemming form the diverse and talented
group in attendance.
Small Business Council
The council was begun as a place where small
business owners could meet and discuss strategies for improving
their companies and overcoming potential obstacles to success.
The Small Business Council also offers informative guest speakers
on a wide range of business issues, from insurance to marketing,
to worker’s compensation, and more.
Meetings are the last Thursday of the month at the Iona College campus
at Blue Hill Plaza in Pearl River.
Hospitality/Tourism Alliance
Serves as a clearing house on issues affecting this vital segment
of Rockland's economy - concentrating on building tourism in Rockland
County.
Home Improvement Alliance
Alliance members, for instance, look for
ways to help each other understand different permit regulations
of the various municipalities in Rockland. Small differences
from village to village and town to town can cause a lot of confusion.
The Alliance is also interested in advocacy, working toward ways
to improve insurance requirements for contractors, which can
be unfair in New York. Reforming the infamous “ladder
law” — if an employee gets drunk on his lunch break,
for instance, and then falls off a ladder and breaks his leg, the
business is liable for his injury, and other issues are on the Alliance’s
agenda.
Government Affairs
As an advocate for small business on not only
the county level, but on the state and federal level, the Government
Affairs Council provides critical information to members of the RBA
and Rockland’s
small business community, and responds on their behalf to the appropriate
government officials. This council makes annual trips to Albany and
Washington to lobby for changes to laws that affect small business,
such as the Wick’s Law, workers’ compensation, and more.
The RBA Small Business Committee
Burt Steinberg of Dress Barn, and
Sheldon Horowitz of Safe Harbour Group, are co-chairing a new endeavor
from the RBA Board of Directors called the Small Business Committee.
Recently formed to help meet the needs of RBA members with nine or
less employees, their goal is to help small businesses succeed and
assist new businesses by helping them create their own opportunities.
By offering the following, the Committee envisions assisting small
businesses:
• Overview of starting and growing a business
• Educate
on what starting a new business entails
• Training on simple
issues such as networking and presenting oneself to target audiences
• Input
from other RBA groups (i.e. Consultants Council, Women’s
Forum, Small Business Council, Home Improvement Council, etc)
• Evaluation
process
The goal of the committee is to bring resources together and
identify markets and business plans. RBD