Volume 1, Issue 5
Table of Contents

Cover Story:
The World is Flat
When it comes to Global business, the view looks good

RBD Round-Up:
RBD is On the Air!
WRCR teams up with RBD Co-publisher for weekly show
RBD Business Survey
Take part in RBD's 1st On-line Business Survey

DEPARTMENTS:

Economics Round-Up
• The Local Economy
Construction industry confidence rebounds, managers predict greater optimism
• The Smart Investor
Investing From Within: The key to becoming a smart investor
• Economic Viewpoint
It All Adds Up: The Fed takes delight in the economic numbers

Business Round-Up
• The Work-Life Minute™
Small business owners need innovation to battle burnout
• Marketing By Design
There Ought'a Be a Law: Marketing is nothing more than long-distance selling

Ask The Experts
• Business Start-ups
Negotiating a lease - from the tenant's view
• Expensing & Depreciation
Tax incentives for small business

Retail Round-Up
• Who's Hiring?
Summer employment program offers benefits to all
• New In Town

Invest in Your Community
• Provident Bank Charitable Foundation
Works to support help from People to People
• Red Cross Celebrates March
Partners with local business people for the good of all

Odds & Ends
• From The Publishers
• Letters to the Editor
• Rockland Newsmakers

Dedicated Section:
Rockland Business Association:

The President’s Desk
The State of the RBA

RBA/United Way Golf Outing
The Rockland Open: Monday, May 21st

RBA Happenings
• Committee and Council Info
• Calendar of Events
• New Members

As humans, we are wired to care. And when it comes to our money, we are especially wired to obsess. Some of us more than others.

While it’s definitely a wise idea to pay attention and to keep up with our investments, it should not be the basis for your entire existence. Making it so can lead to stress, ulcers, and heart attacks. Focus on things you can do in order to not worry about your investments emotionally, but follow your investments unattached.

From the time that we are in elementary school, we are conditioned to associate numbers with logic. Psychologists and biologist speak about the two sides of the brain, the left side having to do with math and logic, and the right side housing creativity and emotion. Many believe that these two sides are exclusive of each other.

However, when we think about money, we are overcome with emotion. For example, how would you react if you won $100 million in a lottery? Your smile would probably not leave your face until the morning after your celebration.

The stock market has the same effect on how we think, and our emotions have an even larger impact on the stock market. We need both right and left brain functions to be a successful investor.
Many of us have been conditioned to be self-defeating. How many of our parents embedded the idea into our minds that money does not grow on trees?

While this is true, do we need to live our lives by that mantra and let it keep us from doing the things we want to do? This book introduces us to Danielle, whose self-defeating attitude is rampant throughout her personal life, and carries over to her investing behaviors. Does she sound like you? Perhaps a little bit? The good news is that a little advice can help to change her (and maybe your) perspective. RBD

Ken Mahoney is president of Mahoney Asset Management and co-publisher of this magazine. In 2006 he wrote and published the book, Investing from Within, an aid to investors in understanding their investment personalities. A more detailed description can be found on www.amazon.com.

Name	Symbol	Wachovia	WB
Wyeth	Wye	Dress Barn	DBRN
Verizon	Vz	Pharm Resources	PRX
AT&T	T	Usb Holding	UBH
Barr Labs	BRL	Provident Bank	PBNY
Footstar FTAR	FTAR	Bank of NY	BK
Novartis	NVS	Gannet	GCI
Avon	AVP	Presidential Life	Plfe
Praxai	PX	Paxar	PXR
Lecroy	LCRY	ConEdison	ED

This is for your information only and is not an offer to sell, or a solicitation of an offer to buy, securities or instruments mentioned. Information has been obtained or derived from sources believed by us to be reliable, but we do not represent that it is accurate, complete or timely. Any opinions or estimates contained constitute our judgement at date of publication and are subject to change without notice.

This Stock Index is comprised of local stocks of interest based in Rockland County. The chart reflects the collective stock price performance based on a standardized benchmark of 1000 on January 1, 2003. Any market prices are only indicators of market values and are subject to change without notice. It is not possible for an investor to directly invest in the Rockland Stock Index.